What else can I say about keywords? Well, probably not enough.

I am building a website right now (my own this time). When we decided to do a website that would be an e-commerce site, the first thing I did was to go to WordSpot and locate words that rank high in searches. I found that over a 6 month period, the word that best describes the site has been as high as #38 and as low as #148. What that means is that as many as 40,000(+/-), and as "few" as 28,000(+/-) people a week type that particular word into a search bar.

Because it is a popular search term, we designed not only the "look" of the site, but the Meta Tags around that keyword. As a result, the <title>, <keywords> and <description> all have the word in the primary position. We did not stop there, however, we also dded "alts", "headers" and created an entire directory structure using same word.

Why go to all this effort? Well, when a search engine spider wanders through the site it is programmed to look for a string of data which it will pull from the HTML. Since each search engine is programmed to look for a different set of information which it compiles. The data is collected in order to rank the site's relevancy to the words it finds in the tags. Therefore, we covered all
the bases.

And still, "Content is King". In the body of the text, the word was repeated enough to show what the site is about, but not too often that it looks like something written by a 9 year old. Because, guess what? The 65% of the sites that don't have tags, generally do have content, and that is how the engines are able to rank them.

So, if you add a few more tags, you might (read: will rank high).

By the way, frames look nice, are easy to adjust and add to, and load fairly quickly, but they inhibit the spiders from viewing deep pages within the site. So, my suggestion is definitely don't use them.